Varanasi

Here is my attempt at designing a logo for Varanasi, the oldest living city in the world, located in Uttar Pradesh, India. The aim with this branding is to position, promote, and represent Varanasi globally. 

Spiritual tourism is a growing trend worldwide; so instead of trying to modernise the city for global exposure, I decided to capitalise on it's strength, and create a world around it. 

Please do read through the flow to know more about the meaning behind the branding.